Quote:
Originally posted by burntmonkey
Marketing is a glorified version of sales. Sorry to have to be the one who breaks it to you.
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Well yes, but sales and marketing are almost ALWAYS at odds. Marketers tend to look at the market in the broadest terms while salespeople break it down to individual tastes. Salespeople go after that last personal objection that keeps people from buying. Marketers look to position the product so that it appeals to the broadest audience within the group being targeted.