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They're trying to show off the eye candy at E3 though. The appeal is that if you're in a regular group you can have all of the options turned on and enjoy the work they put into it. If you're in a raid, sure you need to turn graphics options down, but the gameplay environment of a raid is completely different and makes up for the lack of eye candy. SOE offers you awe-inspiring graphics in everyday encounters with more advanced game mechanics than WoW, or, during raids, lesser graphics more on par with WoW graphics, but gameplay unparalleled by anything.
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