Says it all in the title... Here's a current log of what's going on in reverse cronological order (read from the bottom up to see what happened first). The event started at 1pm eastern and is still going... transcript is from macrumors.com (alternate is from macnn.com):
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- Thank you. Steve Leaves stage. Broadcast over
- Jobs back on stage, saying thank you. We love what we do, and we work hard on it because we love it.
- Song ended. Everyone clapping
- Sarah singing again
- Sarah talking... proud of Steve Jobs and what Apple's done.
- Introducing Sarah Mclachlan... playing on stage now
- And now... London. Mick Jagger.
- Dr. Dre: Congrats on the iPod.
- Next to Los Angeles - DR. Dre
- Bono says he appreciates what Apple's done and that's why he's here to "kiss corporate ass. I don't always kiss corporate ass"
- "I'd like to teach the world to iTune... uh, sorry, wrong company." - Bono
- "Really happy to be here. It's like the Pope of software meeting up with the Dali Llama of integration" - Bono
- Bono is video chating with Steve Jobs
- First to Dublin.
- Some of the arists wanted to say a few words, but they are out touring. So, am going to use iChat. "Gotta use a Mac for that" (applause)
- REM, Black Eyed Peas, Grateful Dead - only place to find it online is iTunes, Coldplay.
- Now, talk about Artists. A Bunch of exclusive content.
- So, 100 million songs in the first year.
- Jobs: Historic promotion. Clearly going to make music lovers happy, and soft drink lovers happy, and labels and artists happy. Pepsi happy, and Apple happy. Everybody wins promotion.
- Pepsi, Diet Pepsi or Sierra Mist bottles.
- Introducing President of Pepsi (video)
- Just enter the code from the cap and download your favorite song. Starts on Feb 1, 2004 at the Superbowl
- Jobs: What else to get to the 100 million goal? We are giving away 100 million songs. Partnering with Pepsi. Pepsi is going to make 300 million bottles with 1 in 3 a winner. Give away them all in a 60 day time period.
- We're taking AOL's #1 music destination, and combining it with iTunes. It will be an unmatched offering.
- Introducing CEO of AOL - Jon Miller
- AOL users don't have to put in their Credit Card. Can enter their AOL ID and that's it.
- Talking about AOL's music store. Going to put iTunes buttons next to every song/album on AOL's music site. Will launch iTunes and show the song/album
- Exclusive partnership with AOL and Apple.
- But what if that's not enough? What else should we do? We're going to make it really easy for 25 million online users to discover music to get iTunes... to do that, we are announcing a partnership with AOL.
- Now, taking it to windows
- How are we going to do it? Mac customers will buy 30 million at current rate in year.
- Now, we are clearly the market leader here. We set some goals. We wanted to sell 1 million in the first 6 months, but sold 1 million in the first week. Reset goal to 10 milllion in 6 months, but reached it in 4 months. Now... want to sell 100 million songs in a year - by April 2004.
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http://www.itunes.com
- New iTunes available on both platforms Today! And is Free download.
- Grateful Dead on iTunes
- New exclusive content on the featured artists. Best of the Eagles. Not on CD yet, but can get it on iTunes today.
- Demoing Gift Certificants. Can buy or redeem. Sending on to Phil via form. Sending $50. "Happy Birthday Phil". Confirm purchase. How do I redeem one? I get it in my mail. Click on redeem now. Boom. brings up iTunes. Do you want to redeem it on this machine? And that's it. You get the credit in the itunes store.
- Showing Celeb Playlists. Dave Brubeck's, Sting's. Playing demos of songs they have chosen.
- david mccullough's biography of "john adams", recommending eb white's "charolette's web" again, listening to preview, showing browsing, it uses Mac-like scrollbars and widgets on Windows. robin williams, some are tagged with "explicit". fresh air on NPR - 767 Terry Gross programs
- Previewing Audio Books - Hillary Clinton, and others...
- genre pages have "really blossomed"
- biography information now
- Now can sort albums by album name, or best sellers on artist pages, or Original release dates.
- Playing Hey Mama, buying songs, playing songs.
- Now demoing the store on a PC
- iTunes Radio Stations
- Playing Songs with visualizer on PC, smart playlists
- Playing Songs
- Launching iTunes for Windows
- Do something, I've never done before... give a demo on a PC
- Can mix and match your 3 authorized computers (Mac or PC)
- Apple is the "gold standard for personal use rights"
- Also the Best Music Store "on the Planet". Exactly the same as Mac store. Identical.
- iPod now comes with iTunes
- Music Match limits burn speeds unless you pay $20.
- Compares it to WMP and MusicMatch. iTunes has full speed encoding, MP3 CDs, iPod compatible. Others are limited in features or prevent it altogehter. iTunes shares Music up to 3 computers via Rendezvous. The others don't. No upgrade costs for iTunes. Free.
- Jobs says it is the best jukebox on the PC
- Jobs says it is the best jukebox on the PC
- Runs on XP and 2000
- Probably the best Windows app ever written.
- Windows iTunes - exactly the same thing
- One more thing..."Hell froze over"
- Celebrity Playlists. Music lists from celebs - Sting, Dave Brubeck, Herbie Hancock, Michael Stipe etc...
- Allowance - instead of giving your kids your CC#. Can give an allowance (recurring monthly gift certificate basically). No need for credit card for the accounts. Perfect for kids.
- You get an email with a Redeem Now, and gives you a Credit in your iTunes account. Can by anythingin the iTunes Store.
- Gift Certificates - most requested - select between $10-$200 to send to anyone.
- Perfect "round tripping" - syncs and knows where it stopped off. So, when you sync, the mac or ipod will remember where you left off
- One click shopping for iTunes Book Store
- Showing iTunes Book pages
- Free previews of Audio Books
- Audio Books, alongside the music. Deal with Audible.com. Multiyear exclusive deal. Over 5000 books on iTunes.
- Over 200 indie lables.
- # could be higher if they let in every song. Claims these are quality songs
- More Music - Today at 400,000 tracks by end of the month
- Today, 2nd generation of iTunes
- iTunes Market share - 70% last week of all legal downloads
- 600,000 songs a week
- 13 million songs
- People don't want to rent music.
- Good integration, 99cents, unlimited iPods, 3 Macs
- Talking about iTunes Music Store
- new iPod Ad previewed. Rock and Roll iPod Ad.
- Showing the iPod Ad that's been on TV - Hey Mama
- Photo Storage - $99 Accessory. Connects to bottom of iPod. syncs with iPhoto.
- $49 Microphone and speaker, syncs into new version of iPods. Record 670 hours.
- Marketshare of iPod is 31% - #1.
- 336,000 iPods sold in this last Quarter.
- First thing - the iPod. It's amazing. These third gen iPods are as thin as two cd jewelcases, now up to 10,000 songs in 40GB iPods.
- Steve Jobs comes on stage
- there's a grand piano on the stage
- "Please turn off all cell phones and pages"
- Music playing.
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Guess it is over now... everyone here should download it to check it out. If you like it (and you will) sweet... if you don't, then that is just as fine... but don't knock it until you try it!