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adding the company "erred on the side of playability and flexibility."
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You know what? I applaud them for that. The RIAA wants your music under lock and key, and here these guys have taken an approach that will significantly decrease the scale of theft among the "I wedge the CD in thyar and then I runs my ripper dealy" crowd, while not imposing any massive usability burden on the people who want to just PLAY THE DAMN MUSIC. I mean Christ, some of the proposed approaches to CD-based copy protection are impossible to play in many CD players, don't support various standard CD features, etc.
Okay, so it's easily circumvented by people who know the magic trick. Before I read this, I didn't know that holding down shift disabled auto-launch. Laugh if you like, but I'm a very computer-savvy guy, and they would have gotten me! How many of you, your mother wouldn't be able to rip this disc? Mine wouldn't. So their approach largely works, without unduly inconveniencing the rest of us.
For better or worse, Digital Rights Management is the way the world is going. I think these guys have hit the sweet spot of protection versus useability.