If you want to talk custom stuff, Billy Lane and Indian Larry are incredible builders. I personally think Lane builds the most incredibly cool bikes around (the Psychobilly Cadillac is unbelievable), and Indian Larry wrote the book on "Ol' Skool".
There are a ton of great builders out there that are doing amazing stuff and getting little to no press when compared to Jesse James and OCC. The two I mentioned above are getting some good exposure on cable, but nowhere near enough.
Guys like Horton what writes for Chopper Underground, Hackasaw of Gobster Mirage, xsspeed, Voodoo Choppers. These guys are doing incredible stuff and getting little to no press.
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