Quote:
Originally posted by Lebell
Lurkette, what's the first rule of Fight Club?
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The first rule of Fight Club is you don't talk about Fight Club.
The second rule of Fight Club is YOU DON'T TALK ABOUT FIGHT CLUB.
You are not your fucking khakis.
God I love that movie.
OK, so perhaps there are several levels of awareness that we slip in and out of:
1. Oblivion: Want to go shopping? Abercrombie & Fitch are having a sale.
2. Awareness of manipulation: Eureka! They WANT me to buy stuff and are trying to MAKE me do it!
3. Criticism of said manipulation and analysis of response:
How are they trying to manipulate me? What effect does this have on my actions/thoughts/identity? (I think this is where I was in the grocery store - aware of the manipulation, trying to figure out which choice would get me OUT of the trap of being manipulated.)
4. Provisional freedom: Temporary transcendence of symbolic value, a return to pure use value. Aw, fuck it. It's peanut butter. This one's cheap and has the least sugar. Done.
5. ???
There has to be something more. Subversion of the process, not just learning to live in/around it.