|
Oftentimes, manufacturers don't go out of their way to design a car for one sex. Why would they cut out half of the market? But, sometimes groups perceive a car as "theirs". Look at Subarus. Subaru does advertise in gay mags and they have used Martina Navatrilova as a spokesperson. Many lesbians like Subarus because they are perceived as being a little aggresive and outdoorsy without being ecologically insensitive suv's. Of course, look how many guys like myself have bought the WRX.
|