Cynthetiq

very true JJ, I work for a large media company and I have collegues in others. It's amazing just what those PR pieces mean to the news gatherers and reporters. 60 Mins did a piece on Tivo, the company history, the technology, how it's revolutionary, blah blah.... Monday AM the stock was off like a wildfire... Viacom owns CBS which aired the segment. Showtime, also owned by Viacom, owns an interest in Tivo. So was it really a news item or was it just a way to generate some extra cashflow to the fledgling company?

If you watch The Early Show on CBS, you'll notice that they use a piece of technology that allows them to computer superimpose an image directly onto an object in real time. So the side of a building can have an advertisment of something that didn't necessarily have it in real life.

That person being arrested wearing the Nike shirt, did he really wear that shirt or was it superimposed?

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