|
The reason that corporations pay so much money is that it is way cheaper to get a SUPERSTAR player to wear a product year round instead of paying for a quick 30 second spot on prime time television.
Take golf for example. You see a lot of players wearing hats of their main sponsors. If the player ends up in contention during the final round of golf, the company's name and logo will get a lot of airtime, which results in a lot of advertising for that company.
"Five minutes of airtime for the winning golfer can deliver $1.5 million in national advertising."
|