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I don't think it's the attractiveness itself so much as (and not to parrot others, but) the confidence that comes along with it.
Act confident and in charge, people will naturally follow you. They'll assume you know something or have something they don't, and just let you do your thing.
People who are less attractive and know it tend to be more shy and less confident. They don't make eye contact as often, they speak softly, they project hesitance and uncertainty. This makes people unwilling or unable to let them direct conversation or interactions.
People who are attractive and know it, on the other hand, are generally not afraid of drawing attention to themselves. They tend to have better posture, tend to keep their head up and meet the gaze of others more frequently, project their voices more and so on.
The interesting edge case is folks who are not attractive and think they are (or conversely, folks who are objectively attractive and don't realize it). How do you react to someone who is good looking, but shy and awkward? Do you find that you tend to assume a dominant or submissive role in interactions? And what do you think influences your behaviour most?
These are, as typical, just my observations.
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I wake up in the morning more tired than before I slept
I get through cryin' and I'm sadder than before I wept
I get through thinkin' now, and the thoughts have left my head
I get through speakin' and I can't remember, not a word that I said
- Ben Harper, Show Me A Little Shame
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