Just checked out the new Aventis scent by Creed yesterday, along with the Love in White for my girlfriend;
The LiW got bought right away, the Aventis is amazing though! I'll hold off on buying it for myself till my own birthday, but I caught myself sniffing my wrist several times during the day, and this morning and even now, 24h later, it's still vaguely there.
I do sort of feel like I ruined myself for other scents since I started using Creed. Damn you, MSD