Quote:
Originally Posted by Charlatan
But .sucks is not a trademark of Walmart. As I understand it, when you buy one of these new domains (like .apple) you own the whole domain.
For example, when you currently buy apple.com, you control only apple.com and not any of the other .com addresses. In this case, if you purchase .sucks, you can create any number of variations on .sucks. That's why it costs US$185,000 rather than the low price for which you can currently license a _____.com.
At least that's the way I'm reading it.
That said, there may be provisions in your purchase agreement to prevent you from using trademarked names unless they held by the copyright/trademark holder.
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You're misunderstanding the difference between a second level domain and a TLD. I don't think it's necessary to bore everyone with the technical aspects, but suffice to say that in order to register a TLD you need to work directly with ICANN, which means you have to play by their rules. So, while it's true that you could (for example) create a website with the address applesucks.tfproject.org and nobody would really have much call to tell you different, doing things like registering apple.sucks would likely land afoul of established registy policies -- whoever created the .sucks TLD would have to meet ICANN's requirements or they wouldn't be able to create in the first place, and it's highly likely that ICANN will require something in place akin to the
UDRP.
See, this is why the whole thing is a non-starter, in my opinion. Registering a domain in the existing namespace is practically zero-cost -- $10 or $20, fill out a form or two, and you're done. Opening up a new TLD is different. Apart from the $185 000 filing fee you're going to have to invest in thousands or maybe millions in infrastructure and staffing, and you'll need to establish all new policies and procedures. I can't see there being a lot of demand for new TLD's, and not nearly enough to justify the investment it's going to take to create one.
History bears it out. When was the last time you saw a .aero domain?