07-28-2010, 01:42 PM
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#86 (permalink)
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The Reforms
Location: Rarely, if ever, here or there, but always in transition
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The Edible "Jelloware" Cup, designed by 'The Way We See The World'
On June 26th, the Gowanus Studio Space hosted the 2nd annual Jell-O Mold competition in Brooklyn,
New York. The competition encouraged artists, designers, chefs, and lovers of Jell–O to use gelatin
in new and unexpected ways. A company called The Way We See The World won the prize for
sculptural/structural integrity with "Jelloware" – a set of delicious, squishy, colorful glasses.
Jelloware re-imagines the concept of drinking, and imparts a new experience in the way it feels,
tastes, smells, moves, and is even disposed of. The cups are made entirely out of agar agar and
cast in different flavors, such as lemon-basil, ginger-mint, or rosemary-beet. All are specifically
designed to compliment a corresponding drink. Jelloware is meant to be thrown into the grass
after it is used, as agar agar is a seaweed extract and actually nurtures the growth of plants.
[ yankodesign.]
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As human beings, our greatness lies not so much in being able to remake the world (that is the myth of the Atomic Age) as in being able to remake ourselves. —Mohandas K. Gandhi
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