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The top link and buying search terms bit is somewhat misleading. It's the most prominent link outside the list of hits, in an advertising bubble, just below the search box. The bubble actually says sponsored link on it. It doesn't affect the actual hits returned by the search. It's not any different than say Ford paying to have and advert displayed whenever someone searches for the words 'pickup truck'. BPs website isn't returned in the first three pages of search hits for 'oil spill'. Not that they aren't trying to control access to information, I just don't think this is a particularly good example, as they aren't actually limiting any access to information by doing this.
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The advantage law is the best law in rugby, because it lets you ignore all the others for the good of the game.
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