Quote:
Originally Posted by LordEden
I will say, a lot of times with things like soda, it's made by Pepsi/coke and just changed slightly, then packaged in a different bottle. Grocery stores pay to have their store brand made by Pepsi and bottled with their own label. Cheaper that way. My old marketing teacher taught us about that. Heard it was the same way with the cereals on the bottom of the cereal isle.
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This is true for some foods but it isn't true for soda, actually. Pepsi and Coca-Cola are fierce brand protectors. Most private-label soda brands are produced by companies such as Cott.
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