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I used to watch a program, then go surfing til the ads were over.
Now with the DVR, I usually record one channel while watching another (sometimes surfing around), or watch something I've recorded while recording two other shows.
It's amazing how much time is cut from an hour show by zooming through the ads.
I wouldn't mind too much if we went back to the old days of one sponsor shows, as long as it's integrated pretty well with the show.
I watch The Biggest Loser, and they have the trainers and contestants doing these very stilted advertisements during the program that's just painful to watch.
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