Wes Mantooth

I'd imagine part of it(aside from the economics) is trying to lure bi-lingual folks by appealing to their Spanish heritage. For example an immigrant here in the states might be feeling a little homesick, hearing an ad in his native language would both make the ad stand out and perhaps make the the person more willing to spend money at a store or company that bothered airing its ad in Spanish.

I had a good friend who was from Mexico City and he would light up like a pin ball machine when he ran into somebody else that spoke Spanish perhaps these commercials are trying for that same effect?

EDIT: Left this out because I'm over tired...When I lived in Northern Maine it wasn't uncommon to see ads in French due to the high population of French Canadians and proximity to Quebec...I don't think I ever met anybody living in Maine that didn't speak English but they aired them anyway, tourists maybe?

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