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The answer is that Spanish speaking people are watching both Spanish and English language channels.
To be clear, the broadcasters ad sales department has time to sell on their channel. They are going to sell it to whomever will buy it. Advertisers want to place ads for their products and services. They do a lot of research into how to reach the people they want to buy their products and services. Their research tells them where to find their buyers. They would not bother putting Spanish language ads on an English language channel if they didn't think there weren't eyeballs (and this case ears) that were receptive to their messages.
As to why would you need a Spanish language commercial on an English channel... it's simple economics. It's more expensive to make another version of your ad if all you really want, demographically speaking, are those that will understand your Spanish language ad.
Similar things happen here. Quite frequently a Chinese language ad will run on an English language channel for these same reasons. If there is enough return on investment, you will sometimes see a Chinese ad dubbed into English on an English language channel. It certainly a lot cheaper than shooting a second ad.
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Last edited by Charlatan; 03-09-2010 at 12:08 AM..
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