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The atmosphere of a general bookstore is conducive to anyone garnering a gradual and elevating sense of ease, repose, and regard to communing with the literature that is abundant around them. It invites the consumer to believe that the shop is a comfortable release for them. As a consequence of this welcoming ambiance, it can result in capturing more return consumers that truly love books and have no qualms in spending an hour on the floor, then leaving with multiple volumes afterwards.
I'm sure some of the bigger chains know of the marketing aspect of this, and perhaps it is why it's employed nearly nationwide throughout North America, Japan, Germany, & France. (Britain's another matter; they sometimes charge a nominal fee to enter a bookstore if you plan to spend more than 15 min. inside)
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As human beings, our greatness lies not so much in being able to remake the world (that is the myth of the Atomic Age) as in being able to remake ourselves. —Mohandas K. Gandhi
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