05-04-2009, 06:02 PM
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#26 (permalink)
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The Reforms
Location: Rarely, if ever, here or there, but always in transition
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Caps lead series now 2-0 over the Penguins.
Unbelievable! Double hat tricks by Crosby and Ovechkin in tonight's game, and it barely registered with the national viewing community since it was broadcast on the obscure Versus network.
via MultiChannel News:
Quote:
After a strong scoring regular-season with the Nielsens, Versus is skating quickly among viewers with its opening- round coverage of the National Hockey League playoffs.
Versus, over 16 games through April 22, averaged a 0.4 rating, a 33% rise from 0.3 mark during the corresponding period in the NHL’s 2008 post-season, according to Nielsen Media Research.
All told, the Comcast-owned service delivered 449,379 viewers on average, a 50% jump from 300,033 through 16 opening-round contests last year.
On the demo front, the competition channel registered a 39% gain among men 18 to 49 and a 52% advance among guys 25 to 54, according to Versus officials.
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Response:
Better teams and matchups this year will equal an upswing in the ratings to no surprise. Sidney Crosby and the Pens are rising, Ovechkin and the Caps are also rising, Rangers represent that large market, Flyers also a large market, Wings are the most popular team in the lague in the states, Blackhawks are back and that’s going to be really good for the NHL down the line, original six Bruins are back, and so many other things are the ingredients to better ratings for the NHL during these playoffs.
Like I said before the NHL is on the verge of a huge peak period coming up so look out for that.
Only problem with the NHL to me are the television deals don’t do justice for this regrowth of the league. Versus would be a good network for the NHL but its too limited in its homes right now and Comcast needs to work on clearing it to 90-95 million homes like ESPN does. The NBC deal is going for them in the playoffs and Stanley Cup but non-existent during the season. They need a deal like the NBA has with TNT airing 40 games in 40 Nights.
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As human beings, our greatness lies not so much in being able to remake the world (that is the myth of the Atomic Age) as in being able to remake ourselves. —Mohandas K. Gandhi
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