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Tilted Cat Head
Administrator
Location: Manhattan, NY
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BadNick, restaurant theory is that restaurants keep rooms cold because it increases the amount of food you will eat.
as far as the calorie counting.... if you are on a budget and you know all the amounts you have to "spend" and "buy" why wouldn't this be a good thing?
Quote:
View: Survey Finds Calorie Counts On New York City Restaurant Menus Changes Consumer Behavior
Source: Vendingmarketwatch
posted with the TFP thread generator
Survey Finds Calorie Counts On New York City Restaurant Menus Changes Consumer Behavior
Survey Finds Calorie Counts On New York City Restaurant Menus Changes Consumer Behavior
02/11/2009
A survey conducted by foodservice consultant Technomic, Inc. revealed that the mandated calorie disclosure for New York City restaurants with 15 or more units is affecting what items consumers order and which restaurants they visit.
Technomic found that 86 percent of New York City restaurant-goers were surprised by the calorie count information now listed on menus or menu boards, with 90 percent of them claiming that the calorie count was higher than expected. As a consequence, 82 percent say that calorie disclosure is affecting what they order and 60 percent say it is affecting where they visit. The researchers also found evidence that suggests a high level of consumer support for mandated disclosure of fat and sodium content in restaurant foods.
"Consumers find the calorie information on menus to be helpful," says Bob Goldin, executive vice [resident in a prepared statement. He adds that consumers want restaurants to offer more low-calorie options. Kathy Gaynor, Technomic's study director, notes "consumers want the restaurant industry to respond more aggressively to nutritional concerns and are in favor of all levels of government playing a more active role in regulating restaurant menus."
For more information on the New York City restaurant user survey or Technomic's other health and nutrition tracking programs, contact Bob Goldin at 312-506-3936 or rgoldin@technomic.com.
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When you see a value meal at McDonalds and you see a phone number next to it, and suddenly realize that it's not a phone number to customer service, but the range of calories the meal can be.... it's a little unsettling.
I'm not truly convinced that it will really help anyone more than here and there. I say this because people knew what they were doing for the credit and spending habits and still "cheated" and rationalized. I'm going to say that years from now the impact will be very little and the noise of the numbers will just be clutter.
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