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Saving the Earth isn't a good marketing strategy unless it's tied in with "and we'll save you a ton of money". I've seen the same thing for years. Sure, some people say they're trying to be ecologically responsible, but the lion's share of consumers are simply cheap bastards. I learned this the hard way.
Slave labor? Most people don't care. Save the Earth? Most people don't care. Sewn from human skin? If it's on sale, they'll sell like hotcakes.
It's the main reason I left marketing.
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