Quote:
Originally Posted by jorgelito
Maybe the problem is our culture. I don't know if we can force the tv broadcasters to cover the Paralympics in the same depth and intensity.
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I completely agree that we can't force them to cover these events at the same level but cripes... any level would be better than what we are currently seeing.
I would think that if NBC were to spend some of the money they earned from the Olympics on coverage of the Parlympics, they could provide coverage that was *at least* revenue neutral (i.e. they could sell sponsorship packages that combined the two events or just sell sponsorship seperately).