"Country" is apparently the word some consultant traded for a trash bag of ducats that would be most likely to trigger the desired response in the Republican base. "Country music" "God and Country" "Country Living" "Country First" associations purportedly twitter the heart of right-leaning voters on the fence. Too bad Toby Kieth already put in his support for Obama.
Here is the cloud tag for McCain's speech:
Palin's speech looks pretty similar.