I'm lucky to live in a place that has lots of independent theaters. Every once in a while a big movie comes out and I go to a big theater too see it opening night.. but that usually leads me to anger and rants about the theater.
I have never experienced any annoyances at an independent theater, except the time the Oregon DMV started giving out temporary licenses and mailing permanent ones. The theater didn't know that, so they wouldn't let my friend in because she didn't have a permanent license.
Last time I had an annoyance at a big theater (Regal Cinemas) an employee came and told the person to quiet down. Instead of quieting down he got louder and ruder, and after people around him started being vocal he threatened to beat them up. The theater didn't care though, they let him stay.
Do whatever is appropriate. If that's talking to the person and they don't respond, talk to the manager. If the manager doesn't care, ask for your money back. If they don't want to give your money back, call your credit card company and never go to that theater again.
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