There are a lot of factors other than American box office that likely influence whether or not a director continues to make films. There's the cost of making the films. There's profits on DVD sales. There's the international market. There's product placement. There's merchandising. There's narrowcasting (to a greater extent in television and radio). If a film is cheap, makes money on DVD, makes money internationally, sells advertising, sells merchandise, and hits a demographic of interest, the American box office dollars might not be as important.
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Originally Posted by fresnelly
In one of Kevin Smith's Q&A DVDs an audience member asks him (rather brazenly) how he keeps getting to make movies after such bombs as Mallrats.
He points out the simple fact that if your movie produces at least +$1 of profit for the Studio and investors, you'll get to work again.
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I disagree with Kevin Smith. One dollar of profit is an outrageous waste of money on millions of dollars of investment. If his movies only made one dollar for the studio, he wouldn't be making movies.
EDIT: I should say: If his movies only made one dollar for the studio, he wouldn't be making movies
for the studios.