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In one of Kevin Smith's Q&A DVDs an audience member asks him (rather brazenly) how he keeps getting to make movies after such bombs as Mallrats.
He points out the simple fact that if your movie produces at least +$1 of profit for the Studio and investors, you'll get to work again.
Why would anybody produce the tacky crap sold at flea markets? Same reason.
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Building an artificial intelligence that appreciates Mozart is easy. Building an A.I. that appreciates a theme restaurant is the real challenge - Kit Roebuck - Nine Planets Without Intelligent Life
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