Of course there is noise and confusion; we're still figuring all of this stuff out. The green marketing (advertising, PR, and shifting products and services) from companies that are afraid of losing sales only muddles the mind.
Most of the things that people are willing to do are usually the simplest and cheapest, yet they are more often than not the things that have the smallest (if not negligible) impact.
If or when we hit a crisis of energy and/or environmental degradation, we will need to endure the greatest shift in society we've seen since the end of the Great Wars. It's unfortunate, but I don't see it any other way.
Thanks for the article.
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Knowing that death is certain and that the time of death is uncertain, what's the most important thing?
—Bhikkhuni Pema Chödrön
Humankind cannot bear very much reality.
—From "Burnt Norton," Four Quartets (1936), T. S. Eliot
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