Quote:
Originally Posted by SecretMethod70
This is true, though I question how much that has to do with not bothering to know about the policy vs voting on emotion over policy.
I think Obama seems like a pretty good guy and I certainly like his personality, but what really sets him apart for me are these issues right here, among others. If these were the positions of some other candidate and not Obama, I'd be voting for that other candidate, regardless of how much I like Obama's personality.
I think the reason most people vote on emotion and not the issues is because they aren't informed enough to realize the differences on the issues. If you're informed about a candidate that you agree with more than the other candidates - and that candidate is a viable option - it's difficult to vote for someone else, regardless of how much you're drawn to their charisma.
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the studies i've seen involve "uncommitted" voters being shown video of multiple candidates and being measured for different kinds of brain activity. they are then asked what they like/don't like about the candidates and who they would vote for, and often they choose someone who doesn't believe everything they do