Penalties for driving drunk are already pretty steep; I don't think adding shame will have much, if any, effect. Besides, I'd be willing to bet that most drunk drivers don't think they'll get caught, making the severity of the penalty a secondary concern to those who actually think about what they're doing. Increasing enforcement, thereby making it less likely that you'll get away with it, would be a more effective deterrent.
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And you believe Bush and the liberals and divorced parents and gays and blacks and the Christian right and fossil fuels and Xbox are all to blame, meanwhile you yourselves create an ad where your kid hits you in the head with a baseball and you don't understand the message that the problem is you.
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