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Namako: I think the search for fulfillment or satisfaction is more easily definable than the search for happiness and leads to a "higher quality and happier lifestyle".
A search for happiness is less defined and could be just chemical as in achieving one's next drug hit or being sexually or physically satisfied; things that can be more temporary and shallow. I'd like to avoid the idea that happiness is more than just scratching an itch (re: Plato).
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