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I dont think we have as much control as you suggest. Business does not necessarily service our desires . . . . we can only choose from what is available to us . . . . . . . . I agree that if we do not choose .. then the product will fail and another will be presented to us, but we dont really get to choose what gets presented. I can only watch the tv channels which are available to me, I can only buy the clothes which are available to me, and I can only buy the food that is available. Its not an infinite choice . . we are a captive market.
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Where your talents and the needs of the world cross . . there lies your vocation.
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