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I can say that I've had self-checkouts ring the wrong price, mostly at Wally Word (aka Wal-Mart), but also at Safeway (grocery chain) and Kroger (grocery chain).
Everything ngdawg said I can back up from a retail experience POV. There are some chains that are, in fact, evil and trying to stick it to the customer (I can say with 100% certainty from experience that CompUSA is one such chain), but there are also just errors in the way things work. The similar/identical items with different UPCs happen a lot. Some companies will switch a UPC for an identical product made in a plant or by a vendor in another country. It can be a royal PITA for retail employees trying to take care of such things.
As for target not checking on the prices, they ARE trained not to if the difference is less than a certain amount. If you took a DVD player up there and said it should ring at $9.99, they'll check. It's a feature of both convenience and cost-savings for them (not sending employees around checking, not sitting there arguing with a customer in front of other customers, et cetera). It's like that in a lot of "up scale" retailers, Target being one of them (arguably up scale, but more so than Wal-mart or K-mart for sure).
However, I've never seen a retailer where a price correction could not be made at the checkout, though some may require a supervisor to key the register. That seems strange to me.
Also, in Michigan, there is also a scanner law where if the register scans something above it's listed price and the clerk doesn't catch it, you take the receipt to customer service and get a refund for the difference plus 10% up to $1.00 per item. Mistakes are STILL made, and it sucks for the retailers.
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