It should be noted that they will "determine the ultimate sports star by considering both on-field success and off-field buzz". Also, it does look like the list is of current athletes only. Obviously they are putting a lot of weight on the 'off-field buzz' part considering they have Danica Patrick and Michelle Wie on the list, neither of whom have won anything significant.
I was going to suggest Michael Phelps and Lance Armstrong, but Phelps is already on the list and Armstrong is retired... so therefore I will throw Louis Hamilton's name into the hat. That kid is scary good.
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"Tie yourself to your limitless potential, rather than your limiting past."
"Every man I meet is my superior in some way. In that, I learn of him."
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