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I have never been to a movie theatre, nor on a cruise, so I had no idea that such establishments as these ridiculously inflate their concession charges.
But as I have read, it would seem they do so because they make little profit elsewhere on the tickets and venues, so the parties involved would have to find some way in turning a profit, and utilizing the power of food and drink markups, which most people like to indulge in when out and about, is a logical manuever used by these businesses to increase revenue. You may not think it fair, as I do too, but a business must do what it feasibly can to keep functioning. And if that means gouging you on the popcorn and Sprite you are craving, but don't really need, then by all means, either propagate the establishment or not. It depends on whether food really increases the cinematic experience for you all.
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As human beings, our greatness lies not so much in being able to remake the world (that is the myth of the Atomic Age) as in being able to remake ourselves. —Mohandas K. Gandhi
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