it's obvious from the "study" that people can tell there are differences between them (perhaps because they know they are supposed to be able to, because they know the drill up front) but have in some cases trouble matching particular qualities to particular brands. to which the reponse "duh" seems in order, followed quickly by "so what?"
so what did we learn?
that price does not index quality. well, duh.
that some folk like to act as though the opposite was the case. well duh again.
that people consume some things as status markers---you dont say. thank fucking christ 20/20 was on the case to point out this one. who knew?
what do we learn nothing about? well, vodka for one thing. and then everything else. we do not, in the end, learn shit. thank christ 20/20 is on the case. those crack journalists never let you down.
it must have been a slow night on the "lets not think about anything terribly complex" news front.
why is this interesting?
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a gramophone its corrugated trumpet silver handle
spinning dog. such faithfulness it hear
it make you sick.
-kamau brathwaite
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