The thing about alcohol is that it kills taste, at least for me. Then there's the issue that I don't have a particularly well-developed sense of smell (if there were an analogy of glasses for your nose, I would need them), and hard alcohol definitely dulls that sense quickly for me.
What I really notice is how I feel the next day when I drink cheap versus expensive. With expensive anything (with the exception of wine), I always feel better the next day.
I'm sure someone like gucci could distinguish between Ketel One and Hawkeye (bottled in Marshalltown, IA!).
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