The first time I ever had grey goose was at a club in college. I heard that it was the best and being a vodka man (only after Tequila) I decided to buy me & a few friends a shot. I purchased 3 shots at $10 each and nearly spit the stuff out. That was the first & the last time I've ever tasted that crap. I know people that to this day only drink the high dollar crap because they fall victim to the marketing and image of premium liquors. I've long since given up on that when I discovered that bikini clad women don't come out in droves when you drink certain kinds of alcohol

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