There really is no way to know the true markup on a car. You can find the invoice but there are a lot of other things going on with the factories that the consumer never sees. Shoot for below invoice to begin with and work it from there.
I can only speak to how it works in the US but technically finance rates are not negotiable. When you see the 2.9% type of specials advertised those are incentive rates that the parent companies financing division are putting out to drum up business. Now the trick comes in if you are going through a bank not affiliated with the dealership. Those rates will vary by the individual banks and it will depend on how much they want to sell the car as to how much effort they are willing to put into shopping around for your rate. You also have the option of doing your own shopping around for a bank.
Flexability is the ultimate key to negotiating with them though. If you are fixed on that one car on the lot that they only get one alloted every 6 months, you will get raped. If you just want a general model, flexible on color and they get 20 allotted a week ( civics should fall inot this category) then you should have an easy time talking the down.
More than anything, always be willing to walk away and try again another time or even better with another dealer.
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