Originally Posted by snicka

My main problem with these commercials is the unadulterated smugness. Negative advertising has always bothered me and these commercials just tweak my nipples with their holier-than-thou attitude and implication that your choice of operating system reflects your intelligence. Apple should be able to show thier strengths without having to show the competitions weaknesses, especially when they make up those weaknesses or blow them out of proportion. Their entire campaign, from the switch commercials on, seems to be trying to shame Windows users into believing that they are morons for using Windows and to choose the "right" OS. I avoid OS holy wars whenever I can because I honestly don't care, I use windows because I have never had any of the evil problems that Apple says I have and I enjoy building my own computers. I just don't like commercials that actively insult me.