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One thing that I've noticed about the ads is that they have recently been much more concilliatory than they were, before. The ads used to be very aggressive, implying that PCs were useless and that Macs were better in every way. Now, you'll see them implying that PCs have their niche and that everyday people who have everyday (creative) needs should get a Mac. Has anyone else noticed this? Where did this change in attitude come from?
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