I find the commercials slightly humorous but also quite pompous. Sort of like most Mac users I know personally. Not Macs themselves, mind you, but Mac users. That I know personally.
The content of the commercials is a joke, of course, but that doesn't stop me from seeing how well-done they are. This is marketing at its best.
Dell also had a pretty good marketing campaign for its laptops just before Christmas last year. It was a bit more honest than the current Mac commercials, as they didn't imply that Dell was the only company to make laptops with the abilities advertised, as Apple seems to be implying in their current ads.
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