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I generally don't like chains. That said, I do frequent them. I don't have any issue with a chain restaurant or store per se.
It all depends on what I am after. Like any consumer I recognize the trade off between price and quality. Some chains actually get the balance right, others... not so much. The reason I enjoy shopping and eating in places that are not chains differs. Some I go to for quality. Some restaurants are simply beyond *anything* that can be served from a chain.
However, I find I go to independents largely because they are not like other places. I go there because I don't know what I am going to get. It's a little different each time. This is true whether it's clothing, or atmosphere or food or service, or whatever. Independents offer true variety.
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"My hands are on fire. Hands are on fire. Ain't got no more time for all you charlatans and liars."
- Old Man Luedecke
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