Brewmaniac

Rarely does a store sell at actual dealer cost, you might get a really good deal though. The only way to know is to do your homework, meaning first decide which type of set you want. The rear projection is older technology than, plasma or LCD. Then check out cnet or similar review site. Then find a model that has the features you what and compare the prices online or at other stores.

The key is knowing what you want, it's a big investment so don't rush and be careful not to take what they want to get rid of. Also you don't want to PO someone who's giving you a deal, so don't tell them you have compared prices.

I was in the tv biz for years, and had my share friends wanting something cheap.

The biggest misconceptions that people have is that you make hundreds on a tv and in reality you may only make $25, $50 or $75 or less, depending on model.

Suggested retail price is a fictitious number that manufactures come up with just so stores can say, your saving some huge amount. Also manufactures have a map(minimum advertised price) stores cannot advertise below a certain price, they also have lost leaders, the stuff you see advertised real cheap. Many times they are advertised below cost and if a salesman sells to many he won't make any money and will likely get fired.

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