Given that short-term gigs VERY OFTEN turn into long-term engagements, these two things are the clincher for me:
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Originally Posted by pigglet
the area of the work is not exactly what i would like to be doing, in fact - its something which i fundamentally don't want to be involved in long-term
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i believe in the project that the startup would be working with. i believe in the area it addresses
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Without knowing more than your NDA will likely allow you to say, I can't estimate the potential upside of the market for your product. But my gut says, provided the startup pays you enough to keep you at least a little better than afloat, go with what you love.