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It's a single movie this time. The public is already sold. It's the last in the series so we don't have to worry about building loyalty. And after all, what real impact does a director have on a film? We can probably splice together LOTR cutting-room trash, add a few bluescreens of Elijah in old hobbit makeup and we'll still net $300M (Says the bean-counting negotiator. *cough*)
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There are a vast number of people who are uninformed and heavily propagandized, but fundamentally decent. The propaganda that inundates them is effective when unchallenged, but much of it goes only skin deep. If they can be brought to raise questions and apply their decent instincts and basic intelligence, many people quickly escape the confines of the doctrinal system and are willing to do something to help others who are really suffering and oppressed." -Manufacturing Consent: Noam Chomsky and the Media, p. 195
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