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You are right cyrnel... video games are doing and they are doing with even more flexibility. For Xbox games, the ads can be updated live on any game that is being played via Xbox live. What was a Coke ad yesterday can be an ad for Halo 3 today.
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"My hands are on fire. Hands are on fire. Ain't got no more time for all you charlatans and liars."
- Old Man Luedecke
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