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For your specific needs (constantly buying into a single company) sharebuilder.com would probably be your best bet. But as NoSoup said, Scottrade also works very well. I know from personal experience that it is very easy to use and they have decent customer service people to help you get started. If I remember correctly, Scottrade has a 500$ minimum. I'm not sure about sharebuilder.com, or if they even have a minimum account balance.
After opening a brokerage account, you can basically just get started and buy shares in whatever company you please.
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