Quote:
|
Originally Posted by BigBen
There is nothing wrong with changing the smoke, but I thought it was common knowledge that cigarette smokers were the most brand-loyal consumers in the world. Why would Camel do that instead of leaving the old brand alone and making a whole new line? I don't understand.
|
No, that's exactly it right there. Because of the die-hard brand loyalty (seriously, it's to the point of self-identity--the "Marlboro Man" ad campaign was brilliant in that respect), they can get away with radical changes like the one alledged here and only lose a few customers. tlimbert: how many cartons of the kind you don't like have you smoked since you noticed the change? And... You
don't like them. Yet you're only
considering changing brands?
There are lots of reasons a company might change the contents of their product. Pricing issues are the top one, but in the case of the New Coke switcheroo, it was to hide a change from sugar to High Fructose Corn Syrup in their recipe. They switched to the nasty, watered-down "new Coke", then went to a "Coke Classic" with HFCS which became standard good "old" Coke.