We go to a used book store called AfterWords. Interesting name, but taken here in Chicago. Anyway, some names I've thought of in the 30 seconds I've been in this thread:
Book Ends (since it's the end of the book for someone)
Turning a New Page
Rebound Books (although people might think you restore books) :\
Boomerang Books
Reread Central
Spread the Word
Non-nouveau Novel
As the Page Turns
Ok...some of those are really stupid, but you asked and that's about as creative as I can be as I'm waking up with not enough coffee.
